How to get customers forEvent Management Software Suite

Where to find event managers in order to convert them to customers

The idea that helps Event Managers

Event Managers want to efficiently organize and coordinate events. However, they can't get it because they struggle to find reliable and affordable event management software to streamline their workflow.

Therefore, they need to use your solution, e.g. EventFlow Pro.

Event Management Software Suite : EventFlow Pro is a comprehensive software solution designed to help event managers plan, organize, and execute events seamlessly. It includes features such as budget tracking, guest management, vendor coordination, and analytics. Of course it is much better than the stuff from Eventbrite, Cvent, or Eventzilla!

How to find Event Managers

You can get insights about the pain points of event managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where event managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of event managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Event Management Software Suite.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find event managers

To get started, edit the values in the following 3 input fields and click “Search event managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find event managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like event managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever event managers complain about their pet peeve: They struggle to find reliable and affordable event management software to streamline their workflow.
  • Good for you because this is something that you can solve with event Management Software Suite, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help event managers to reach their goal: To efficiently organize and coordinate events.

They will get to know, like and trust you. Eventually, they will buy your solution: Event Management Software Suite.

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