How to get customers forCaterEZ: Smart Inventory Management for Caterers

Where to find catering companies in order to convert them to customers

The idea that helps Catering Companies

Catering Companies want to improve inventory management and reduce waste. However, they can't get it because they struggle with accurately forecasting demand and tracking ingredients.

Therefore, they need to use your solution, e.g. CaterEZ.

CaterEZ: Smart Inventory Management for Caterers : CaterEZ is an intelligent inventory management software specifically tailored for caterers, helping them forecast demand, track ingredients, and minimize waste. Of course it is much better than the stuff from Caterease, or CaterTrax!

How to find Catering Companies

You can get insights about the pain points of catering companies if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where catering companies hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of catering companies, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: CaterEZ: Smart Inventory Management for Caterers.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find catering companies

To get started, edit the values in the following 3 input fields and click “Search catering companies”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find catering companies and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like catering companies wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever catering companies complain about their pet peeve: They struggle with accurately forecasting demand and tracking ingredients.
Good for you because this is something that you can solve with caterEZ: Smart Inventory Management for Caterers, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help catering companies to reach their goal: To improve inventory management and reduce waste.

They will get to know, like and trust you. Eventually, they will buy your solution: CaterEZ: Smart Inventory Management for Caterers.

Get your first customers now!

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