How to get customers forOccupancy Rate Optimization Tool

Where to find bed and breakfast owners in order to convert them to customers

The idea that helps Bed and Breakfast Owners

Bed and Breakfast Owners want to increase occupancy rates. However, they can't get it because they struggle with inefficient marketing strategies.

Therefore, they need to use your solution, e.g. InnBoost.

Occupancy Rate Optimization Tool : InnBoost is a marketing automation software designed specifically for bed and breakfast owners to optimize occupancy rates through targeted marketing strategies. Of course it is much better than the stuff from Little Hotelier, or eviivo!

How to find Bed and Breakfast Owners

You can get insights about the pain points of bed and breakfast owners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where bed and breakfast owners hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of bed and breakfast owners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Occupancy Rate Optimization Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find bed and breakfast owners

To get started, edit the values in the following 3 input fields and click “Search bed and breakfast owners”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find bed and breakfast owners and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like bed and breakfast owners wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever bed and breakfast owners complain about their pet peeve: They struggle with inefficient marketing strategies.
  • Good for you because this is something that you can solve with occupancy Rate Optimization Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help bed and breakfast owners to reach their goal: To increase occupancy rates.

They will get to know, like and trust you. Eventually, they will buy your solution: Occupancy Rate Optimization Tool.


HospitalityBed and BreakfastsOccupancy Rate Optimization Tool

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