How to get customers forExploreVenture - Your Gateway to Adventure

Where to find adventure tourists in order to convert them to customers

The idea that helps Adventure Tourists

Adventure Tourists want to easily find and book unique outdoor experiences. However, they can't get it because they struggle to discover hidden gem destinations and activities.

Therefore, they need to use your solution, e.g. ExploreVenture.

ExploreVenture - Your Gateway to Adventure : ExploreVenture is a platform that connects adventure tourists with local guides to discover off-the-beaten-path destinations and activities. Users can book personalized outdoor experiences tailored to their interests. Of course it is much better than the stuff from Viator, or GetYourGuide!

How to find Adventure Tourists

You can get insights about the pain points of adventure tourists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where adventure tourists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of adventure tourists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: ExploreVenture - Your Gateway to Adventure.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find adventure tourists

To get started, edit the values in the following 3 input fields and click “Search adventure tourists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find adventure tourists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like adventure tourists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever adventure tourists complain about their pet peeve: They struggle to discover hidden gem destinations and activities.
  • Good for you because this is something that you can solve with exploreVenture - Your Gateway to Adventure, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help adventure tourists to reach their goal: To easily find and book unique outdoor experiences.

They will get to know, like and trust you. Eventually, they will buy your solution: ExploreVenture - Your Gateway to Adventure.

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