How to get customers forHealth Data Analytics Platform

Where to find healthcare researchers in order to convert them to customers

The idea that helps Healthcare Researchers

Healthcare Researchers want to analyze large volumes of health data efficiently. However, they can't get it because they struggle with processing and interpreting complex datasets in a timely manner.

Therefore, they need to use your solution, e.g. MediMetrica.

Health Data Analytics Platform : MediMetrica is an AI-powered platform that automates the analysis of healthcare data, providing valuable insights to researchers for faster decision-making and research discoveries. Of course it is much better than the stuff from Health Catalyst, or BIOVIA!

How to find Healthcare Researchers

You can get insights about the pain points of healthcare researchers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where healthcare researchers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of healthcare researchers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Health Data Analytics Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find healthcare researchers

To get started, edit the values in the following 3 input fields and click “Search healthcare researchers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find healthcare researchers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like healthcare researchers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever healthcare researchers complain about their pet peeve: They struggle with processing and interpreting complex datasets in a timely manner.
Good for you because this is something that you can solve with health Data Analytics Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help healthcare researchers to reach their goal: To analyze large volumes of health data efficiently.

They will get to know, like and trust you. Eventually, they will buy your solution: Health Data Analytics Platform.

Get your first customers now!

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