How to get customers forInteroperable Electronic Health Records Platform

Where to find healthcare administrators in order to convert them to customers

The idea that helps Healthcare Administrators

Healthcare Administrators want to streamline patient records management. However, they can't get it because they struggle with interoperability issues among different systems.

Therefore, they need to use your solution, e.g. RecordEase.

Interoperable Electronic Health Records Platform : RecordEase is a next-generation EHR platform that seamlessly integrates with various healthcare systems, ensuring accurate and efficient management of patient records across different healthcare facilities. Of course it is much better than the stuff from Epic Systems, or Allscripts!

How to find Healthcare Administrators

You can get insights about the pain points of healthcare administrators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where healthcare administrators hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of healthcare administrators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Interoperable Electronic Health Records Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find healthcare administrators

To get started, edit the values in the following 3 input fields and click “Search healthcare administrators”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find healthcare administrators and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like healthcare administrators wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever healthcare administrators complain about their pet peeve: They struggle with interoperability issues among different systems.
Good for you because this is something that you can solve with interoperable Electronic Health Records Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help healthcare administrators to reach their goal: To streamline patient records management.

They will get to know, like and trust you. Eventually, they will buy your solution: Interoperable Electronic Health Records Platform.

Get your first customers now!

Healthtech Genomics and Personalized MedicineInteroperable Electronic Health Records Platform