How to get customers forGenomics Research and Counseling Platform
Where to find genetic counselors in order to convert them to customers
The idea that helps Genetic Counselors
Genetic Counselors want to provide personalized genetic counseling services. However, they can't get it because they have limited access to up-to-date genomics research and tools.
Therefore, they need to use your solution, e.g. GenoMate.
Genomics Research and Counseling Platform : GenoMate is a comprehensive genomics platform that empowers genetic counselors with the latest research findings, tools, and resources to offer personalized counseling services to patients. Of course it is much better than the stuff from Ambry Genetics, or Invitae!
How to find Genetic Counselors
You can get insights about the pain points of genetic counselors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where genetic counselors hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of genetic counselors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Genomics Research and Counseling Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find genetic counselors
To get started, edit the values in the following 3 input fields and click “Search genetic counselors”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find genetic counselors and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like genetic counselors wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever genetic counselors complain about their pet peeve: They have limited access to up-to-date genomics research and tools.
- Good for you because this is something that you can solve with genomics Research and Counseling Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help genetic counselors to reach their goal: To provide personalized genetic counseling services.
They will get to know, like and trust you. Eventually, they will buy your solution: Genomics Research and Counseling Platform.
HealthtechGenomics and Personalized MedicineGenomics Research and Counseling Platform
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