How to get customers forDigital Therapeutics Assistant

Where to find patients with chronic conditions in order to convert them to customers

The idea that helps Patients with chronic conditions

Patients with chronic conditions want to manage their health effectively. However, they can't get it because they struggle to adhere to treatment plans.

Therefore, they need to use your solution, e.g. TheraHealth.

Digital Therapeutics Assistant : TheraHealth is a digital therapeutics platform that helps patients with chronic conditions manage their health effectively by providing personalized treatment plans and reminders. Of course it is much better than the stuff from Omada Health, or Pear Therapeutics!

How to find Patients with chronic conditions

You can get insights about the pain points of patients with chronic conditions if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where patients with chronic conditions hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of patients with chronic conditions, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Digital Therapeutics Assistant.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find patients with chronic conditions

To get started, edit the values in the following 3 input fields and click “Search patients with chronic conditions”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find patients with chronic conditions and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like patients with chronic conditions wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever patients with chronic conditions complain about their pet peeve: They struggle to adhere to treatment plans.
Good for you because this is something that you can solve with digital Therapeutics Assistant, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help patients with chronic conditions to reach their goal: To manage their health effectively.

They will get to know, like and trust you. Eventually, they will buy your solution: Digital Therapeutics Assistant.

Get your first customers now!

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