How to get customers forPersonalized Chronic Condition Management App

Where to find patients in order to convert them to customers

The idea that helps Patients

Patients want to manage chronic conditions effectively. However, they can't get it because they struggle to adhere to treatment plans.

Therefore, they need to use your solution, e.g. TheraCare.

Personalized Chronic Condition Management App : TheraCare is a digital therapeutic platform that creates personalized treatment plans for patients with chronic conditions, tracks their progress, and provides motivational support to help them stay on track. Of course it is much better than the stuff from Omada Health, or Propeller Health!

How to find Patients

You can get insights about the pain points of patients if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where patients hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of patients, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Personalized Chronic Condition Management App.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find patients

To get started, edit the values in the following 3 input fields and click “Search patients”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find patients and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like patients wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever patients complain about their pet peeve: They struggle to adhere to treatment plans.
Good for you because this is something that you can solve with personalized Chronic Condition Management App, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help patients to reach their goal: To manage chronic conditions effectively.

They will get to know, like and trust you. Eventually, they will buy your solution: Personalized Chronic Condition Management App.

Get your first customers now!

Healthtech Digital TherapeuticsPersonalized Chronic Condition Management App