How to get customers forFacility Maintenance Management Software

Where to find healthcare facilities managers in order to convert them to customers

The idea that helps Healthcare Facilities Managers

Healthcare Facilities Managers want to enhance facility maintenance processes. However, they can't get it because they struggle to track and prioritize maintenance requests efficiently, leading to delays in resolving critical issues.

Therefore, they need to use your solution, e.g. FacilTrack Pro.

Facility Maintenance Management Software : FacilTrack Pro is a comprehensive software solution that centralizes maintenance requests, prioritizes tasks based on urgency, and schedules preventive maintenance to enhance the efficiency of healthcare facilities managers. Of course it is much better than the stuff from eMaint Enterprises, or Fiix Software!

How to find Healthcare Facilities Managers

You can get insights about the pain points of healthcare facilities managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where healthcare facilities managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of healthcare facilities managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Facility Maintenance Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find healthcare facilities managers

To get started, edit the values in the following 3 input fields and click “Search healthcare facilities managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find healthcare facilities managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like healthcare facilities managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever healthcare facilities managers complain about their pet peeve: They struggle to track and prioritize maintenance requests efficiently, leading to delays in resolving critical issues.
  • Good for you because this is something that you can solve with facility Maintenance Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help healthcare facilities managers to reach their goal: To enhance facility maintenance processes.

They will get to know, like and trust you. Eventually, they will buy your solution: Facility Maintenance Management Software.


HealthcareHospitals and Healthcare FacilitiesFacility Maintenance Management Software

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