How to get customers forHospital Operations Management Software

Where to find hospital administrators in order to convert them to customers

The idea that helps Hospital Administrators

Hospital Administrators want to optimize resource allocation and improve patient care. However, they can't get it because they struggle with inefficient resource management and operational processes.

Therefore, they need to use your solution, e.g. OperateWell.

Hospital Operations Management Software : OperateWell is a comprehensive software solution that helps hospital administrators optimize resource allocation, streamline operational processes, and improve patient care. It offers real-time analytics, scheduling tools, and budgeting features for better efficiency. Of course it is much better than the stuff from MediHealth Solutions, or CareOptimize!

How to find Hospital Administrators

You can get insights about the pain points of hospital administrators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where hospital administrators hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of hospital administrators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Hospital Operations Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find hospital administrators

To get started, edit the values in the following 3 input fields and click “Search hospital administrators”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find hospital administrators and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like hospital administrators wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever hospital administrators complain about their pet peeve: They struggle with inefficient resource management and operational processes.
  • Good for you because this is something that you can solve with hospital Operations Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help hospital administrators to reach their goal: To optimize resource allocation and improve patient care.

They will get to know, like and trust you. Eventually, they will buy your solution: Hospital Operations Management Software.


HealthcareHospital ManagementHospital Operations Management Software

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