How to get customers forFamily Communication Platform for Home Healthcare Providers
Where to find home healthcare service providers in order to convert them to customers
The idea that helps Home Healthcare Service Providers
Home Healthcare Service Providers want to improve communication with patients' families. However, they can't get it because they struggle to provide real-time updates and receive feedback from families of patients in their care.
Therefore, they need to use your solution, e.g. FamCare Connect.
Family Communication Platform for Home Healthcare Providers : FamCare Connect is a mobile app that enables home healthcare service providers to securely share updates, receive feedback, and communicate with patients' families in real-time. Of course it is much better than the stuff from CareLinx, or Right at Home!
How to find Home Healthcare Service Providers
You can get insights about the pain points of home healthcare service providers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where home healthcare service providers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of home healthcare service providers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Family Communication Platform for Home Healthcare Providers.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find home healthcare service providers
To get started, edit the values in the following 3 input fields and click “Search home healthcare service providers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find home healthcare service providers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like home healthcare service providers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever home healthcare service providers complain about their pet peeve: They struggle to provide real-time updates and receive feedback from families of patients in their care.
- Good for you because this is something that you can solve with family Communication Platform for Home Healthcare Providers, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help home healthcare service providers to reach their goal: To improve communication with patients' families.
They will get to know, like and trust you. Eventually, they will buy your solution: Family Communication Platform for Home Healthcare Providers.
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