How to get customers forInterOpHIT: Healthcare IT Interoperability Platform
Where to find health it professionals in order to convert them to customers
The idea that helps Health IT professionals
Health IT professionals want to improve interoperability among healthcare systems. However, they can't get it because they face challenges in integrating disparate healthcare systems and exchanging data securely.
Therefore, they need to use your solution, e.g. InterOpHIT.
InterOpHIT: Healthcare IT Interoperability Platform : InterOpHIT is a revolutionary platform that addresses the interoperability challenges faced by Health IT professionals. It offers seamless integration of healthcare systems, data exchange capabilities, and robust security measures. Of course it is much better than the stuff from HITConnect, or Interoperable Health IT!
How to find Health IT professionals
You can get insights about the pain points of health it professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where health it professionals hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of health it professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: InterOpHIT: Healthcare IT Interoperability Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find health it professionals
To get started, edit the values in the following 3 input fields and click “Search health it professionals”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find health it professionals and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like health it professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever health it professionals complain about their pet peeve: They face challenges in integrating disparate healthcare systems and exchanging data securely.
- Good for you because this is something that you can solve with interOpHIT: Healthcare IT Interoperability Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help health it professionals to reach their goal: To improve interoperability among healthcare systems.
They will get to know, like and trust you. Eventually, they will buy your solution: InterOpHIT: Healthcare IT Interoperability Platform.
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