How to get customers forHealth IT Interoperability Platform

Where to find health it professionals in order to convert them to customers

The idea that helps Health IT professionals

Health IT professionals want to enhance interoperability among healthcare systems. However, they can't get it because they face challenges in integrating diverse health IT systems and data formats.

Therefore, they need to use your solution, e.g. Interoperify.

Health IT Interoperability Platform : Interoperify is a cutting-edge platform that facilitates seamless data exchange and integration among various health IT systems. It offers standardized data formats, secure APIs, and interoperability testing tools. Of course it is much better than the stuff from Redox, or InterSystems!

How to find Health IT professionals

You can get insights about the pain points of health it professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where health it professionals hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of health it professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Health IT Interoperability Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find health it professionals

To get started, edit the values in the following 3 input fields and click “Search health it professionals”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find health it professionals and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like health it professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever health it professionals complain about their pet peeve: They face challenges in integrating diverse health IT systems and data formats.
  • Good for you because this is something that you can solve with health IT Interoperability Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help health it professionals to reach their goal: To enhance interoperability among healthcare systems.

They will get to know, like and trust you. Eventually, they will buy your solution: Health IT Interoperability Platform.

HealthcareHealth ITHealth IT Interoperability Platform

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