How to get customers forCare Coordination Platform for Elderly Services
Where to find elderly care providers in order to convert them to customers
The idea that helps Elderly Care Providers
Elderly Care Providers want to improve quality of life for seniors. However, they can't get it because they struggle with coordinating care among multiple caregivers.
Therefore, they need to use your solution, e.g. ElderCare Connect.
Care Coordination Platform for Elderly Services : ElderCare Connect centralizes communication among elderly care providers, caregivers, and family members to ensure seamless coordination of care, enhancing the quality of life for seniors. Of course it is much better than the stuff from CareCoord, or SeniorCareHub!
How to find Elderly Care Providers
You can get insights about the pain points of elderly care providers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where elderly care providers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of elderly care providers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Care Coordination Platform for Elderly Services.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find elderly care providers
To get started, edit the values in the following 3 input fields and click “Search elderly care providers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find elderly care providers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like elderly care providers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever elderly care providers complain about their pet peeve: They struggle with coordinating care among multiple caregivers.
- Good for you because this is something that you can solve with care Coordination Platform for Elderly Services, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help elderly care providers to reach their goal: To improve quality of life for seniors.
They will get to know, like and trust you. Eventually, they will buy your solution: Care Coordination Platform for Elderly Services.
HealthcareElderly Care ServicesCare Coordination Platform for Elderly Services
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