How to get customers forIntegrated Genomic Analysis Platform

Where to find biotech scientists in order to convert them to customers

The idea that helps Biotech Scientists

Biotech Scientists want to accelerate genetic research. However, they can't get it because they struggle with integrating different bioinformatics tools and managing large-scale genomic datasets.

Therefore, they need to use your solution, e.g. GenoFusion.

Integrated Genomic Analysis Platform : An innovative software that combines multiple bioinformatics tools into a unified platform for seamless genetic research and analysis. Of course it is much better than the stuff from DNAnexus, Seven Bridges Genomics, or Basepair!

How to find Biotech Scientists

You can get insights about the pain points of biotech scientists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where biotech scientists hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of biotech scientists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Integrated Genomic Analysis Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find biotech scientists

To get started, edit the values in the following 3 input fields and click “Search biotech scientists”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find biotech scientists and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like biotech scientists wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever biotech scientists complain about their pet peeve: They struggle with integrating different bioinformatics tools and managing large-scale genomic datasets.
Good for you because this is something that you can solve with integrated Genomic Analysis Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help biotech scientists to reach their goal: To accelerate genetic research.

They will get to know, like and trust you. Eventually, they will buy your solution: Integrated Genomic Analysis Platform.

Get your first customers now!

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