How to get customers forSustainable Agriculture Technology Platform

Where to find farmers and agronomists in order to convert them to customers

The idea that helps Farmers and agronomists

Farmers and agronomists want to improve crop productivity using sustainable practices. However, they can't get it because they struggle to implement data-driven farming techniques for optimal yield and resource conservation.

Therefore, they need to use your solution, e.g. AgriTechOptimize.

Sustainable Agriculture Technology Platform : An integrated platform that combines IoT sensors, machine learning algorithms, and weather data analytics to help farmers optimize their crop production while minimizing environmental impact. Of course it is much better than the stuff from CropSmart, or AgriDataTech!

How to find Farmers and agronomists

You can get insights about the pain points of farmers and agronomists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where farmers and agronomists hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of farmers and agronomists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Sustainable Agriculture Technology Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find farmers and agronomists

To get started, edit the values in the following 3 input fields and click “Search farmers and agronomists”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find farmers and agronomists and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like farmers and agronomists wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever farmers and agronomists complain about their pet peeve: They struggle to implement data-driven farming techniques for optimal yield and resource conservation.
Good for you because this is something that you can solve with sustainable Agriculture Technology Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help farmers and agronomists to reach their goal: To improve crop productivity using sustainable practices.

They will get to know, like and trust you. Eventually, they will buy your solution: Sustainable Agriculture Technology Platform.

Get your first customers now!

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