How to get customers forGreen Building Materials Marketplace

Where to find architects and builders in order to convert them to customers

The idea that helps Architects and builders

Architects and builders want to construct eco-friendly buildings. However, they can't get it because they struggle to find affordable and high-quality sustainable materials.

Therefore, they need to use your solution, e.g. GreenBuildMate.

Green Building Materials Marketplace : An online platform that connects architects and builders with suppliers of eco-friendly building materials at competitive prices. Of course it is much better than the stuff from EcoBuildSupply, or SustainableMaterialsCo!

How to find Architects and builders

You can get insights about the pain points of architects and builders if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where architects and builders hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of architects and builders, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Green Building Materials Marketplace.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find architects and builders

To get started, edit the values in the following 3 input fields and click “Search architects and builders”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find architects and builders and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like architects and builders wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever architects and builders complain about their pet peeve: They struggle to find affordable and high-quality sustainable materials.
Good for you because this is something that you can solve with green Building Materials Marketplace, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help architects and builders to reach their goal: To construct eco-friendly buildings.

They will get to know, like and trust you. Eventually, they will buy your solution: Green Building Materials Marketplace.

Get your first customers now!

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