How to get customers forEnergy Efficiency Prioritization Tool

Where to find energy auditors in order to convert them to customers

The idea that helps Energy Auditors

Energy Auditors want to recommend energy efficiency improvements. However, they can't get it because they struggle to prioritize energy-saving opportunities.

Therefore, they need to use your solution, e.g. EffiPro.

Energy Efficiency Prioritization Tool : EffiPro is an innovative software tool that assists energy auditors in prioritizing energy efficiency improvements. By analyzing data and identifying the most impactful opportunities, it helps auditors make informed recommendations for optimizing energy use. Of course it is much better than the stuff from EffiScore, or EnergyWise!

How to find Energy Auditors

You can get insights about the pain points of energy auditors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where energy auditors hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of energy auditors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Energy Efficiency Prioritization Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find energy auditors

To get started, edit the values in the following 3 input fields and click “Search energy auditors”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find energy auditors and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like energy auditors wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever energy auditors complain about their pet peeve: They struggle to prioritize energy-saving opportunities.
Good for you because this is something that you can solve with energy Efficiency Prioritization Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help energy auditors to reach their goal: To recommend energy efficiency improvements.

They will get to know, like and trust you. Eventually, they will buy your solution: Energy Efficiency Prioritization Tool.

Get your first customers now!

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