How to get customers forTourneyFinder: Your Guide to Gaming Tournaments
Where to find online gamers in order to convert them to customers
The idea that helps Online Gamers
Online Gamers want to easily find gaming tournaments and events to participate in. However, they can't get it because they struggle to discover upcoming gaming tournaments and events in their region.
Therefore, they need to use your solution, e.g. TourneyFinder.
TourneyFinder: Your Guide to Gaming Tournaments : TourneyFinder is a web platform that aggregates information about upcoming gaming tournaments and events from various sources. It allows online gamers to easily discover and participate in tournaments based on their interests and location. Of course it is much better than the stuff from Battlefy, Toornament, or Smash.gg!
How to find Online Gamers
You can get insights about the pain points of online gamers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where online gamers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of online gamers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: TourneyFinder: Your Guide to Gaming Tournaments.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find online gamers
To get started, edit the values in the following 3 input fields and click “Search online gamers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find online gamers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like online gamers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever online gamers complain about their pet peeve: They struggle to discover upcoming gaming tournaments and events in their region.
- Good for you because this is something that you can solve with tourneyFinder: Your Guide to Gaming Tournaments, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help online gamers to reach their goal: To easily find gaming tournaments and events to participate in.
They will get to know, like and trust you. Eventually, they will buy your solution: TourneyFinder: Your Guide to Gaming Tournaments.
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