How to get customers forOnline Gaming Tournament Management Software
Where to find gaming communities in order to convert them to customers
The idea that helps Gaming Communities
Gaming Communities want to easily organize and manage online gaming tournaments. However, they can't get it because they struggle to efficiently track scores, create brackets, and communicate with participants.
Therefore, they need to use your solution, e.g. GameTourney.
Online Gaming Tournament Management Software : GameTourney is a comprehensive software solution that automates the process of organizing and managing online gaming tournaments, including score tracking, bracket creation, and participant communication. Of course it is much better than the stuff from Challonge, or Toornament!
How to find Gaming Communities
You can get insights about the pain points of gaming communities if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where gaming communities hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of gaming communities, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Online Gaming Tournament Management Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find gaming communities
To get started, edit the values in the following 3 input fields and click “Search gaming communities”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find gaming communities and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like gaming communities wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever gaming communities complain about their pet peeve: They struggle to efficiently track scores, create brackets, and communicate with participants.
- Good for you because this is something that you can solve with online Gaming Tournament Management Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help gaming communities to reach their goal: To easily organize and manage online gaming tournaments.
They will get to know, like and trust you. Eventually, they will buy your solution: Online Gaming Tournament Management Software.
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