How to get customers forIndie Game Discovery and Licensing Platform

Where to find game publishers in order to convert them to customers

The idea that helps Game Publishers

Game Publishers want to easily discover, evaluate, and negotiate licensing deals with indie game developers. However, they can't get it because they struggle to find promising indie game projects, assess their potential, and establish partnerships efficiently.

Therefore, they need to use your solution, e.g. IndieHunt.

Indie Game Discovery and Licensing Platform : IndieHunt is a specialized platform that connects game publishers with indie developers looking for licensing opportunities. It offers features like project showcases, evaluation tools, negotiation support, and contract management. Of course it is much better than the stuff from itch.io, Steam Direct, or Kongregate!

How to find Game Publishers

You can get insights about the pain points of game publishers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where game publishers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of game publishers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Indie Game Discovery and Licensing Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find game publishers

To get started, edit the values in the following 3 input fields and click “Search game publishers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find game publishers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like game publishers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever game publishers complain about their pet peeve: They struggle to find promising indie game projects, assess their potential, and establish partnerships efficiently.
Good for you because this is something that you can solve with indie Game Discovery and Licensing Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help game publishers to reach their goal: To easily discover, evaluate, and negotiate licensing deals with indie game developers.

They will get to know, like and trust you. Eventually, they will buy your solution: Indie Game Discovery and Licensing Platform.

Get your first customers now!

Gaming Game PublishingIndie Game Discovery and Licensing Platform