How to get customers forPersonalized Meal Planning Tool

Where to find home cooks in order to convert them to customers

The idea that helps Home Cooks

Home Cooks want to cook delicious and nutritious meals at home. However, they can't get it because they struggle to plan meals according to their dietary needs and preferences.

Therefore, they need to use your solution, e.g. SmartPlate.

Personalized Meal Planning Tool : An advanced meal planning tool that uses AI to create personalized meal plans based on individual dietary needs, cooking preferences, and nutritional goals, making home cooking easier and more enjoyable. Of course it is much better than the stuff from MealFusion, or PlanMyMeal!

How to find Home Cooks

You can get insights about the pain points of home cooks if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where home cooks hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of home cooks, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Personalized Meal Planning Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find home cooks

To get started, edit the values in the following 3 input fields and click “Search home cooks”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find home cooks and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like home cooks wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever home cooks complain about their pet peeve: They struggle to plan meals according to their dietary needs and preferences.
Good for you because this is something that you can solve with personalized Meal Planning Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help home cooks to reach their goal: To cook delicious and nutritious meals at home.

They will get to know, like and trust you. Eventually, they will buy your solution: Personalized Meal Planning Tool.

Get your first customers now!

Food Tech Food Waste Reduction TechPersonalized Meal Planning Tool