How to get customers forConsumer Education Platform for Sustainable Food Practices

Where to find sustainable food advocates in order to convert them to customers

The idea that helps Sustainable Food Advocates

Sustainable Food Advocates want to promote sustainable food practices. However, they can't get it because they find it challenging to educate consumers about food waste.

Therefore, they need to use your solution, e.g. EcoPlate.

Consumer Education Platform for Sustainable Food Practices : EcoPlate is an innovative software product that empowers sustainable food advocates to educate consumers about food waste and promote sustainable food practices. It offers engaging content and tools to raise awareness and drive behavioral change. Of course it is much better than the stuff from GreenEats, or SustainFood!

How to find Sustainable Food Advocates

You can get insights about the pain points of sustainable food advocates if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where sustainable food advocates hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of sustainable food advocates, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Consumer Education Platform for Sustainable Food Practices.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find sustainable food advocates

To get started, edit the values in the following 3 input fields and click “Search sustainable food advocates”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find sustainable food advocates and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like sustainable food advocates wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever sustainable food advocates complain about their pet peeve: They find it challenging to educate consumers about food waste.
Good for you because this is something that you can solve with consumer Education Platform for Sustainable Food Practices, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help sustainable food advocates to reach their goal: To promote sustainable food practices.

They will get to know, like and trust you. Eventually, they will buy your solution: Consumer Education Platform for Sustainable Food Practices.

Get your first customers now!

Food Tech Food Waste Reduction TechConsumer Education Platform for Sustainable Food Practices