How to get customers forReal-time Food Safety Compliance Software

Where to find food safety inspectors in order to convert them to customers

The idea that helps Food Safety Inspectors

Food Safety Inspectors want ensure compliance with food safety regulations. However, they can't get it because they have difficulty tracking and monitoring food safety practices in real-time.

Therefore, they need to use your solution, e.g. SafeTrack.

Real-time Food Safety Compliance Software : SafeTrack is a software solution that enables food safety inspectors to track and monitor food safety practices in real-time, ensuring compliance with regulations and preventing foodborne illnesses. Of course it is much better than the stuff from iAuditor, or SafetyChain!

How to find Food Safety Inspectors

You can get insights about the pain points of food safety inspectors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where food safety inspectors hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of food safety inspectors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Real-time Food Safety Compliance Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find food safety inspectors

To get started, edit the values in the following 3 input fields and click “Search food safety inspectors”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find food safety inspectors and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like food safety inspectors wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever food safety inspectors complain about their pet peeve: They have difficulty tracking and monitoring food safety practices in real-time.
Good for you because this is something that you can solve with real-time Food Safety Compliance Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help food safety inspectors to reach their goal: Ensure compliance with food safety regulations.

They will get to know, like and trust you. Eventually, they will buy your solution: Real-time Food Safety Compliance Software.

Get your first customers now!

Food and Beverage Food Safety and Quality ControlReal-time Food Safety Compliance Software