How to get customers forBlockchain Supply Chain Management Software

Where to find supply chain managers in order to convert them to customers

The idea that helps Supply Chain Managers

Supply Chain Managers want to improve efficiency and transparency in the supply chain. However, they can't get it because they struggle with tracking products across multiple stakeholders.

Therefore, they need to use your solution, e.g. ChainTrack.

Blockchain Supply Chain Management Software : ChainTrack is a blockchain software that enhances supply chain efficiency by providing real-time tracking of products across multiple stakeholders. Of course it is much better than the stuff from IBM Food Trust, or Walmart Blockchain!

How to find Supply Chain Managers

You can get insights about the pain points of supply chain managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where supply chain managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of supply chain managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Blockchain Supply Chain Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find supply chain managers

To get started, edit the values in the following 3 input fields and click “Search supply chain managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find supply chain managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like supply chain managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever supply chain managers complain about their pet peeve: They struggle with tracking products across multiple stakeholders.
  • Good for you because this is something that you can solve with blockchain Supply Chain Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help supply chain managers to reach their goal: To improve efficiency and transparency in the supply chain.

They will get to know, like and trust you. Eventually, they will buy your solution: Blockchain Supply Chain Management Software.


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