How to get customers forSupplier Discovery Platform for Specialty Food Ingredients

Where to find food entrepreneurs in order to convert them to customers

The idea that helps Food Entrepreneurs

Food Entrepreneurs want to find the right suppliers for specialty ingredients. However, they can't get it because they struggle to discover reliable sources for unique and high-quality ingredients.

Therefore, they need to use your solution, e.g. SourceSelect.

Supplier Discovery Platform for Specialty Food Ingredients : SourceSelect is a novel online platform that connects food entrepreneurs with verified suppliers of specialty ingredients. It offers a curated marketplace, user reviews, and transparent pricing to simplify the sourcing process and promote ingredient quality. Of course it is much better than the stuff from IngredientHub, or ProcurePro!

How to find Food Entrepreneurs

You can get insights about the pain points of food entrepreneurs if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where food entrepreneurs hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of food entrepreneurs, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Supplier Discovery Platform for Specialty Food Ingredients.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find food entrepreneurs

To get started, edit the values in the following 3 input fields and click “Search food entrepreneurs”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find food entrepreneurs and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like food entrepreneurs wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever food entrepreneurs complain about their pet peeve: They struggle to discover reliable sources for unique and high-quality ingredients.
Good for you because this is something that you can solve with supplier Discovery Platform for Specialty Food Ingredients, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help food entrepreneurs to reach their goal: To find the right suppliers for specialty ingredients.

They will get to know, like and trust you. Eventually, they will buy your solution: Supplier Discovery Platform for Specialty Food Ingredients.

Get your first customers now!

Food and Beverage Specialty FoodsSupplier Discovery Platform for Specialty Food Ingredients