How to get customers forGlobalGourmet - Expanding Reach of Specialty Food Stores

Where to find specialty food store owners in order to convert them to customers

The idea that helps Specialty Food Store Owners

Specialty Food Store Owners want to expand their customer base. However, they can't get it because they struggle with reaching new customers outside their local area.

Therefore, they need to use your solution, e.g. GlobalGourmet.

GlobalGourmet - Expanding Reach of Specialty Food Stores : GlobalGourmet is a platform that connects specialty food stores with customers worldwide, allowing store owners to expand their customer base beyond their local area and increase sales. Of course it is much better than the stuff from Goldbely, or Foodlyn!

How to find Specialty Food Store Owners

You can get insights about the pain points of specialty food store owners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where specialty food store owners hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of specialty food store owners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: GlobalGourmet - Expanding Reach of Specialty Food Stores.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find specialty food store owners

To get started, edit the values in the following 3 input fields and click “Search specialty food store owners”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find specialty food store owners and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like specialty food store owners wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever specialty food store owners complain about their pet peeve: They struggle with reaching new customers outside their local area.
Good for you because this is something that you can solve with globalGourmet - Expanding Reach of Specialty Food Stores, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help specialty food store owners to reach their goal: To expand their customer base.

They will get to know, like and trust you. Eventually, they will buy your solution: GlobalGourmet - Expanding Reach of Specialty Food Stores.

Get your first customers now!

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