How to get customers forDistroLink: Distribution Management Software for Specialty Foods

Where to find specialty foods in order to convert them to customers

The idea that helps Specialty Foods

Specialty Foods want to expand distribution channels and reach new markets. However, they can't get it because they struggle to identify and connect with potential retail partners and distributors.

Therefore, they need to use your solution, e.g. DistroLink.

DistroLink: Distribution Management Software for Specialty Foods : DistroLink is a comprehensive platform that enables specialty food producers to find, connect, and manage relationships with retail partners, distributors, and wholesalers to expand their reach and grow their business. Of course it is much better than the stuff from DistroMax, or DistroPro!

How to find Specialty Foods

You can get insights about the pain points of specialty foods if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where specialty foods hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of specialty foods, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: DistroLink: Distribution Management Software for Specialty Foods.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find specialty foods

To get started, edit the values in the following 3 input fields and click “Search specialty foods”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find specialty foods and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like specialty foods wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever specialty foods complain about their pet peeve: They struggle to identify and connect with potential retail partners and distributors.
  • Good for you because this is something that you can solve with distroLink: Distribution Management Software for Specialty Foods, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help specialty foods to reach their goal: To expand distribution channels and reach new markets.

They will get to know, like and trust you. Eventually, they will buy your solution: DistroLink: Distribution Management Software for Specialty Foods.


Food and BeverageSpecialty FoodsDistroLink: Distribution Management Software for Specialty Foods

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