How to get customers forFood Safety Compliance Software

Where to find food safety managers in order to convert them to customers

The idea that helps Food Safety Managers

Food Safety Managers want to ensure compliance with industry regulations. However, they can't get it because they have difficulty tracking food safety data in real-time.

Therefore, they need to use your solution, e.g. SafeGuard Pro.

Food Safety Compliance Software : SafeGuard Pro is a comprehensive software solution that automates food safety data tracking and reporting for food safety managers to easily maintain compliance with regulations. Of course it is much better than the stuff from CompliFood, or SafeTrack!

How to find Food Safety Managers

You can get insights about the pain points of food safety managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where food safety managers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of food safety managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Food Safety Compliance Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find food safety managers

To get started, edit the values in the following 3 input fields and click “Search food safety managers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find food safety managers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like food safety managers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever food safety managers complain about their pet peeve: They have difficulty tracking food safety data in real-time.
Good for you because this is something that you can solve with food Safety Compliance Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help food safety managers to reach their goal: To ensure compliance with industry regulations.

They will get to know, like and trust you. Eventually, they will buy your solution: Food Safety Compliance Software.

Get your first customers now!

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