How to get customers forEvent Planning and Catering Software

Where to find caterers in order to convert them to customers

The idea that helps Caterers

Caterers want to streamline their event planning and catering operations. However, they can't get it because they struggle with managing complex event logistics and dietary requirements.

Therefore, they need to use your solution, e.g. EventEats.

Event Planning and Catering Software : EventEats is a specialized software solution designed to assist caterers in managing complex event logistics, handling dietary requirements, and optimizing their catering operations to deliver exceptional service to clients. Of course it is much better than the stuff from Caterease, Total Party Planner, or CaterTrax!

How to find Caterers

You can get insights about the pain points of caterers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where caterers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of caterers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Event Planning and Catering Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find caterers

To get started, edit the values in the following 3 input fields and click “Search caterers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find caterers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like caterers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever caterers complain about their pet peeve: They struggle with managing complex event logistics and dietary requirements.
Good for you because this is something that you can solve with event Planning and Catering Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help caterers to reach their goal: To streamline their event planning and catering operations.

They will get to know, like and trust you. Eventually, they will buy your solution: Event Planning and Catering Software.

Get your first customers now!

Food and Beverage Catering ServicesEvent Planning and Catering Software