How to get customers forCommunity Engagement Platform for Yoga Studios

Where to find yoga studio owners in order to convert them to customers

The idea that helps Yoga Studio Owners

Yoga Studio Owners want to increase class attendance and retention. However, they can't get it because they have difficulty in keeping students engaged outside of the studio.

Therefore, they need to use your solution, e.g. YogaConnect.

Community Engagement Platform for Yoga Studios : YogaConnect is a social networking platform designed for Yoga Studio Owners to interact with their students, share content, organize events, and foster a sense of community beyond the physical studio space. Of course it is much better than the stuff from MindBody, or Metron!

How to find Yoga Studio Owners

You can get insights about the pain points of yoga studio owners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where yoga studio owners hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of yoga studio owners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Community Engagement Platform for Yoga Studios.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find yoga studio owners

To get started, edit the values in the following 3 input fields and click “Search yoga studio owners”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find yoga studio owners and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like yoga studio owners wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever yoga studio owners complain about their pet peeve: They have difficulty in keeping students engaged outside of the studio.
  • Good for you because this is something that you can solve with community Engagement Platform for Yoga Studios, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help yoga studio owners to reach their goal: To increase class attendance and retention.

They will get to know, like and trust you. Eventually, they will buy your solution: Community Engagement Platform for Yoga Studios.


Fitness and WellnessYoga StudiosCommunity Engagement Platform for Yoga Studios

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