How to get customers forOn-Demand Mental Health Support Platform
Where to find individuals seeking mental well-being in order to convert them to customers
The idea that helps Individuals seeking mental well-being
Individuals seeking mental well-being want to access mental health support conveniently. However, they can't get it because they face long waiting times to book appointments with mental health professionals.
Therefore, they need to use your solution, e.g. MindfulConnect.
On-Demand Mental Health Support Platform : MindfulConnect is a platform that connects individuals with mental health professionals for on-demand support and therapy sessions. It offers flexible scheduling and instant access to licensed professionals. Of course it is much better than the stuff from BetterHelp, Talkspace, or Amwell!
How to find Individuals seeking mental well-being
You can get insights about the pain points of individuals seeking mental well-being if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where individuals seeking mental well-being hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of individuals seeking mental well-being, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: On-Demand Mental Health Support Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find individuals seeking mental well-being
To get started, edit the values in the following 3 input fields and click “Search individuals seeking mental well-being”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find individuals seeking mental well-being and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like individuals seeking mental well-being wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever individuals seeking mental well-being complain about their pet peeve: They face long waiting times to book appointments with mental health professionals.
- Good for you because this is something that you can solve with on-Demand Mental Health Support Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help individuals seeking mental well-being to reach their goal: To access mental health support conveniently.
They will get to know, like and trust you. Eventually, they will buy your solution: On-Demand Mental Health Support Platform.
Fitness and WellnessMental WellnessOn-Demand Mental Health Support Platform
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