How to get customers forPersonal Finance Management App

Where to find consumers in order to convert them to customers

The idea that helps Consumers

Consumers want to gain better control over their finances. However, they can't get it because they struggle to track and manage their expenses efficiently.

Therefore, they need to use your solution, e.g. FinanceMinder.

Personal Finance Management App : An intuitive mobile app that offers personalized financial tracking and management tools to help consumers gain better control over their spending habits and budget effectively. Of course it is much better than the stuff from Mint, or Personal Capital!

How to find Consumers

You can get insights about the pain points of consumers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where consumers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of consumers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Personal Finance Management App.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find consumers

To get started, edit the values in the following 3 input fields and click “Search consumers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find consumers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like consumers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever consumers complain about their pet peeve: They struggle to track and manage their expenses efficiently.
Good for you because this is something that you can solve with personal Finance Management App, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help consumers to reach their goal: To gain better control over their finances.

They will get to know, like and trust you. Eventually, they will buy your solution: Personal Finance Management App.

Get your first customers now!

Fintech Personal FinancePersonal Finance Management App