How to get customers forPeer-to-Peer Trust Rating System

Where to find peer-to-peer lenders in order to convert them to customers

The idea that helps Peer-to-Peer lenders

Peer-to-Peer lenders want to increase borrower trust. However, they can't get it because they struggle with assessing the creditworthiness of potential borrowers.

Therefore, they need to use your solution, e.g. TrustScore.

Peer-to-Peer Trust Rating System : A unique software solution that uses alternative data sources and machine learning to generate trust scores for potential borrowers, helping peer-to-peer lenders increase borrower trust and make more informed lending decisions. Of course it is much better than the stuff from LendTrust, or BorrowerTrust!

How to find Peer-to-Peer lenders

You can get insights about the pain points of peer-to-peer lenders if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where peer-to-peer lenders hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of peer-to-peer lenders, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Peer-to-Peer Trust Rating System.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find peer-to-peer lenders

To get started, edit the values in the following 3 input fields and click “Search peer-to-peer lenders”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find peer-to-peer lenders and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like peer-to-peer lenders wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever peer-to-peer lenders complain about their pet peeve: They struggle with assessing the creditworthiness of potential borrowers.
Good for you because this is something that you can solve with peer-to-Peer Trust Rating System, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help peer-to-peer lenders to reach their goal: To increase borrower trust.

They will get to know, like and trust you. Eventually, they will buy your solution: Peer-to-Peer Trust Rating System.

Get your first customers now!

Fintech Peer-to-Peer LendingPeer-to-Peer Trust Rating System