How to get customers forBorrower Credit Verification Platform

Where to find peer-to-peer lending platforms in order to convert them to customers

The idea that helps Peer-to-peer lending platforms

Peer-to-peer lending platforms want to enhance investor trust. However, they can't get it because they face difficulties in verifying the creditworthiness of borrowers.

Therefore, they need to use your solution, e.g. TrustLink.

Borrower Credit Verification Platform : A secure platform that verifies borrower creditworthiness through reliable data sources, improving investor trust and increasing loan funding. Of course it is much better than the stuff from CreditVerify, or PeerTrust!

How to find Peer-to-peer lending platforms

You can get insights about the pain points of peer-to-peer lending platforms if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where peer-to-peer lending platforms hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of peer-to-peer lending platforms, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Borrower Credit Verification Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find peer-to-peer lending platforms

To get started, edit the values in the following 3 input fields and click “Search peer-to-peer lending platforms”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find peer-to-peer lending platforms and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like peer-to-peer lending platforms wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever peer-to-peer lending platforms complain about their pet peeve: They face difficulties in verifying the creditworthiness of borrowers.
  • Good for you because this is something that you can solve with borrower Credit Verification Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help peer-to-peer lending platforms to reach their goal: To enhance investor trust.

They will get to know, like and trust you. Eventually, they will buy your solution: Borrower Credit Verification Platform.


FintechPeer-to-Peer LendingBorrower Credit Verification Platform

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