How to get customers forRegulatory Compliance Tracking Software

Where to find regulatory compliance officers in order to convert them to customers

The idea that helps Regulatory Compliance Officers

Regulatory Compliance Officers want to ensure regulatory compliance efficiently. However, they can't get it because they struggle to keep up with the constantly changing regulations.

Therefore, they need to use your solution, e.g. RegTech Tracker.

Regulatory Compliance Tracking Software : RegTech Tracker is a software solution that monitors regulatory changes in real-time, provides alerts, and offers compliance suggestions to streamline the regulatory compliance process. Of course it is much better than the stuff from Compliance Monitor, or Regulatory Navigator!

How to find Regulatory Compliance Officers

You can get insights about the pain points of regulatory compliance officers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where regulatory compliance officers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of regulatory compliance officers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Regulatory Compliance Tracking Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find regulatory compliance officers

To get started, edit the values in the following 3 input fields and click “Search regulatory compliance officers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find regulatory compliance officers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like regulatory compliance officers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever regulatory compliance officers complain about their pet peeve: They struggle to keep up with the constantly changing regulations.
  • Good for you because this is something that you can solve with regulatory Compliance Tracking Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help regulatory compliance officers to reach their goal: To ensure regulatory compliance efficiently.

They will get to know, like and trust you. Eventually, they will buy your solution: Regulatory Compliance Tracking Software.

Financial Technology (FinTech)RegtechRegulatory Compliance Tracking Software

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