How to get customers forPersonal Finance Management App

Where to find individuals in order to convert them to customers

The idea that helps Individuals

Individuals want to better manage their finances. However, they can't get it because they struggle to track expenses and create budgets.

Therefore, they need to use your solution, e.g. FinWise.

Personal Finance Management App : FinWise is a comprehensive personal finance management app that helps individuals track their expenses, set budgets, and achieve their financial goals. It provides valuable insights and recommendations to improve financial health. Of course it is much better than the stuff from Mint, or Personal Capital!

How to find Individuals

You can get insights about the pain points of individuals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where individuals hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of individuals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Personal Finance Management App.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find individuals

To get started, edit the values in the following 3 input fields and click “Search individuals”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find individuals and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like individuals wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever individuals complain about their pet peeve: They struggle to track expenses and create budgets.
  • Good for you because this is something that you can solve with personal Finance Management App, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help individuals to reach their goal: To better manage their finances.

They will get to know, like and trust you. Eventually, they will buy your solution: Personal Finance Management App.


Financial Technology (FinTech)Personal Finance ManagementPersonal Finance Management App

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