How to get customers forPeer-to-Peer Lending Marketplace

Where to find investors in order to convert them to customers

The idea that helps Investors

Investors want to diversify their investment portfolio. However, they can't get it because they find it challenging to invest in peer-to-peer lending due to lack of transparent and trusted platforms.

Therefore, they need to use your solution, e.g. TrustFund Connect.

Peer-to-Peer Lending Marketplace : TrustFund Connect is a secure and transparent platform that connects investors with verified borrowers, offering a seamless peer-to-peer lending experience with a focus on trust and security. Of course it is much better than the stuff from LendingClub, or Prosper!

How to find Investors

You can get insights about the pain points of investors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where investors hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of investors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Peer-to-Peer Lending Marketplace.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find investors

To get started, edit the values in the following 3 input fields and click “Search investors”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find investors and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like investors wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever investors complain about their pet peeve: They find it challenging to invest in peer-to-peer lending due to lack of transparent and trusted platforms.
Good for you because this is something that you can solve with peer-to-Peer Lending Marketplace, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help investors to reach their goal: To diversify their investment portfolio.

They will get to know, like and trust you. Eventually, they will buy your solution: Peer-to-Peer Lending Marketplace.

Get your first customers now!

Financial Technology (FinTech)Peer-to-Peer LendingPeer-to-Peer Lending Marketplace