How to get customers forPeer Lender Credit Scoring Tool

Where to find individual borrowers in order to convert them to customers

The idea that helps Individual borrowers

Individual borrowers want to access affordable peer-to-peer lending options. However, they can't get it because they find it difficult to assess creditworthiness of peer lenders.

Therefore, they need to use your solution, e.g. PeerScore.

Peer Lender Credit Scoring Tool : PeerScore is a tool that evaluates the creditworthiness of peer lenders using advanced credit scoring models. It helps individual borrowers make informed decisions when choosing peer-to-peer lending options. Of course it is much better than the stuff from Lending Club, or Prosper!

How to find Individual borrowers

You can get insights about the pain points of individual borrowers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where individual borrowers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of individual borrowers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Peer Lender Credit Scoring Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find individual borrowers

To get started, edit the values in the following 3 input fields and click “Search individual borrowers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find individual borrowers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like individual borrowers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever individual borrowers complain about their pet peeve: They find it difficult to assess creditworthiness of peer lenders.
Good for you because this is something that you can solve with peer Lender Credit Scoring Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help individual borrowers to reach their goal: To access affordable peer-to-peer lending options.

They will get to know, like and trust you. Eventually, they will buy your solution: Peer Lender Credit Scoring Tool.

Get your first customers now!

Financial Technology (FinTech)Peer-to-Peer LendingPeer Lender Credit Scoring Tool