How to get customers forPeer-to-Peer Lending Platform

Where to find borrowers in order to convert them to customers

The idea that helps Borrowers

Borrowers want to access affordable loans without intermediaries. However, they can't get it because they face high interest rates from traditional lenders.

Therefore, they need to use your solution, e.g. DirectLoan.

Peer-to-Peer Lending Platform : DirectLoan is a peer-to-peer lending platform that connects borrowers directly with investors, eliminating intermediaries and offering more competitive interest rates. It provides a transparent and efficient way for borrowers to access affordable loans. Of course it is much better than the stuff from LendingClub, or Prosper!

How to find Borrowers

You can get insights about the pain points of borrowers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where borrowers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of borrowers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Peer-to-Peer Lending Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find borrowers

To get started, edit the values in the following 3 input fields and click “Search borrowers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find borrowers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like borrowers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever borrowers complain about their pet peeve: They face high interest rates from traditional lenders.
Good for you because this is something that you can solve with peer-to-Peer Lending Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help borrowers to reach their goal: To access affordable loans without intermediaries.

They will get to know, like and trust you. Eventually, they will buy your solution: Peer-to-Peer Lending Platform.

Get your first customers now!

Financial Technology (FinTech)Peer-to-Peer LendingPeer-to-Peer Lending Platform