How to get customers forOpen Banking Integration Platform

Where to find banking executives in order to convert them to customers

The idea that helps Banking Executives

Banking Executives want to leverage open banking initiatives and improve financial services. However, they can't get it because they struggle with legacy systems integration and lack standardized API frameworks.

Therefore, they need to use your solution, e.g. OpenLink.

Open Banking Integration Platform : OpenLink is an integration platform designed for banking executives to leverage open banking initiatives and improve financial services. It offers standardized API frameworks for seamless integration with legacy systems. Of course it is much better than the stuff from Plaid, Yodlee, or Tink!

How to find Banking Executives

You can get insights about the pain points of banking executives if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where banking executives hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of banking executives, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Open Banking Integration Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find banking executives

To get started, edit the values in the following 3 input fields and click “Search banking executives”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find banking executives and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like banking executives wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever banking executives complain about their pet peeve: They struggle with legacy systems integration and lack standardized API frameworks.
  • Good for you because this is something that you can solve with open Banking Integration Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help banking executives to reach their goal: To leverage open banking initiatives and improve financial services.

They will get to know, like and trust you. Eventually, they will buy your solution: Open Banking Integration Platform.

Financial Technology (FinTech)Open BankingOpen Banking Integration Platform

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