How to get customers forInsurance Automation Platform
Where to find insurance brokers in order to convert them to customers
The idea that helps Insurance Brokers
Insurance Brokers want to streamline the insurance policy processing and claims handling. However, they can't get it because they struggle with manual paperwork, slow approval processes, and lack of transparency.
Therefore, they need to use your solution, e.g. InsurEase.
Insurance Automation Platform : InsurEase is an automated platform for insurance brokers to manage policy processing and claims handling efficiently. It digitizes paperwork, automates approvals, and provides transparent communication with clients. Of course it is much better than the stuff from Guidewire, or Duck Creek!
How to find Insurance Brokers
You can get insights about the pain points of insurance brokers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where insurance brokers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of insurance brokers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Insurance Automation Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find insurance brokers
To get started, edit the values in the following 3 input fields and click “Search insurance brokers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find insurance brokers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like insurance brokers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever insurance brokers complain about their pet peeve: They struggle with manual paperwork, slow approval processes, and lack of transparency.
- Good for you because this is something that you can solve with insurance Automation Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help insurance brokers to reach their goal: To streamline the insurance policy processing and claims handling.
They will get to know, like and trust you. Eventually, they will buy your solution: Insurance Automation Platform.
Financial Technology (FinTech)InsurtechInsurance Automation Platform
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