How to get customers forInsightEdge: Data-driven Investment Opportunity Evaluation Software
Where to find private equity analysts in order to convert them to customers
The idea that helps Private Equity Analysts
Private Equity Analysts want to efficiently evaluate potential investment opportunities. However, they can't get it because they struggle with limited access to relevant data and insights.
Therefore, they need to use your solution, e.g. InsightEdge.
InsightEdge: Data-driven Investment Opportunity Evaluation Software : InsightEdge provides private equity analysts with access to a comprehensive database of relevant data and insights, enabling them to efficiently evaluate potential investment opportunities. Of course it is much better than the stuff from InvestmentInsights, or PEAnalytica!
How to find Private Equity Analysts
You can get insights about the pain points of private equity analysts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where private equity analysts hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of private equity analysts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: InsightEdge: Data-driven Investment Opportunity Evaluation Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find private equity analysts
To get started, edit the values in the following 3 input fields and click “Search private equity analysts”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find private equity analysts and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like private equity analysts wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever private equity analysts complain about their pet peeve: They struggle with limited access to relevant data and insights.
- Good for you because this is something that you can solve with insightEdge: Data-driven Investment Opportunity Evaluation Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help private equity analysts to reach their goal: To efficiently evaluate potential investment opportunities.
They will get to know, like and trust you. Eventually, they will buy your solution: InsightEdge: Data-driven Investment Opportunity Evaluation Software.
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