How to get customers forInvestment Due Diligence Platform

Where to find private equity firms in order to convert them to customers

The idea that helps Private Equity Firms

Private Equity Firms want to identify lucrative investment opportunities. However, they can't get it because they struggle to conduct deep due diligence on potential target companies.

Therefore, they need to use your solution, e.g. DealInsight.

Investment Due Diligence Platform : DealInsight is a game-changing software platform that empowers private equity firms to conduct deep due diligence on potential target companies quickly and efficiently, enabling them to identify lucrative investment opportunities with confidence. Of course it is much better than the stuff from PitchBook, or CapIQ by S&P Global!

How to find Private Equity Firms

You can get insights about the pain points of private equity firms if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where private equity firms hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of private equity firms, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Investment Due Diligence Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find private equity firms

To get started, edit the values in the following 3 input fields and click “Search private equity firms”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find private equity firms and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like private equity firms wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever private equity firms complain about their pet peeve: They struggle to conduct deep due diligence on potential target companies.
  • Good for you because this is something that you can solve with investment Due Diligence Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help private equity firms to reach their goal: To identify lucrative investment opportunities.

They will get to know, like and trust you. Eventually, they will buy your solution: Investment Due Diligence Platform.


FinancePrivate EquityInvestment Due Diligence Platform

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