How to get customers forFraud Detection Software
Where to find payment processors in order to convert them to customers
The idea that helps Payment processors
Payment processors want to reduce transaction fraud. However, they can't get it because they struggle to identify fraudulent activities in real-time.
Therefore, they need to use your solution, e.g. SecureTxnGuard.
Fraud Detection Software : A cutting-edge software solution that uses machine learning algorithms to detect and prevent transaction fraud in real-time for payment processors. Of course it is much better than the stuff from FraudBlocker, or SecurePaymentGuard!
How to find Payment processors
You can get insights about the pain points of payment processors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where payment processors hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of payment processors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Fraud Detection Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find payment processors
To get started, edit the values in the following 3 input fields and click “Search payment processors”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find payment processors and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like payment processors wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever payment processors complain about their pet peeve: They struggle to identify fraudulent activities in real-time.
- Good for you because this is something that you can solve with fraud Detection Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help payment processors to reach their goal: To reduce transaction fraud.
They will get to know, like and trust you. Eventually, they will buy your solution: Fraud Detection Software.
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