How to get customers forReal-Time Capital Management Software

Where to find finance managers in order to convert them to customers

The idea that helps Finance Managers

Finance Managers want to optimize capital structure and funding decisions. However, they can't get it because they do not have real-time insights into market trends and funding options.

Therefore, they need to use your solution, e.g. CapitalInsight.

Real-Time Capital Management Software : CapitalInsight is an innovative software solution that provides finance managers with real-time insights into market trends, funding options, and capital structure optimization strategies, empowering them to make informed decisions and drive financial success. Of course it is much better than the stuff from CapitalEye Analytics, or FundingEdge Solutions!

How to find Finance Managers

You can get insights about the pain points of finance managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where finance managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of finance managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Real-Time Capital Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find finance managers

To get started, edit the values in the following 3 input fields and click “Search finance managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find finance managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like finance managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever finance managers complain about their pet peeve: They do not have real-time insights into market trends and funding options.
  • Good for you because this is something that you can solve with real-Time Capital Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help finance managers to reach their goal: To optimize capital structure and funding decisions.

They will get to know, like and trust you. Eventually, they will buy your solution: Real-Time Capital Management Software.


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