How to get customers forAssetOptimize
Where to find asset managers in order to convert them to customers
The idea that helps Asset Managers
Asset Managers want to optimize investment portfolios. However, they can't get it because they struggle to efficiently monitor and rebalance diverse portfolios.
Therefore, they need to use your solution, e.g. Portfolio Optimization Manager.
AssetOptimize : AssetOptimize is an advanced software solution designed for asset managers to efficiently monitor and rebalance diverse investment portfolios. It uses sophisticated algorithms to optimize portfolio performance and minimize risks. Of course it is much better than the stuff from Morningstar Direct, FactSet, or eVestment!
How to find Asset Managers
You can get insights about the pain points of asset managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where asset managers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of asset managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: AssetOptimize.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find asset managers
To get started, edit the values in the following 3 input fields and click “Search asset managers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find asset managers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like asset managers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever asset managers complain about their pet peeve: They struggle to efficiently monitor and rebalance diverse portfolios.
- Good for you because this is something that you can solve with assetOptimize, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help asset managers to reach their goal: To optimize investment portfolios.
They will get to know, like and trust you. Eventually, they will buy your solution: AssetOptimize.
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