How to get customers forSnugFit
Where to find fashion enthusiasts in order to convert them to customers
The idea that helps Fashion enthusiasts
Fashion enthusiasts want to try on different outfits virtually. However, they can't get it because they cannot physically try on clothes before purchasing them.
Therefore, they need to use your solution, e.g. Virtual Wardrobe Assistant.
SnugFit : SnugFit is a virtual wardrobe assistant that allows fashion enthusiasts to virtually try on different outfits before making a purchase. It uses advanced AR technology to provide a realistic fitting experience. Of course it is much better than the stuff from Fitly, or StyleMe!
How to find Fashion enthusiasts
You can get insights about the pain points of fashion enthusiasts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where fashion enthusiasts hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of fashion enthusiasts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: SnugFit.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find fashion enthusiasts
To get started, edit the values in the following 3 input fields and click “Search fashion enthusiasts”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find fashion enthusiasts and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like fashion enthusiasts wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever fashion enthusiasts complain about their pet peeve: They cannot physically try on clothes before purchasing them.
- Good for you because this is something that you can solve with snugFit, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help fashion enthusiasts to reach their goal: To try on different outfits virtually.
They will get to know, like and trust you. Eventually, they will buy your solution: SnugFit.
Fashion TechVirtual Fitting RoomsSnugFit
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