How to get customers forVirtual Wardrobe Try-On App

Where to find fashion enthusiasts in order to convert them to customers

The idea that helps Fashion enthusiasts

Fashion enthusiasts want to try on clothes virtually before making a purchase. However, they can't get it because they cannot physically try on clothes online.

Therefore, they need to use your solution, e.g. FashFit.

Virtual Wardrobe Try-On App : FashFit is a virtual wardrobe try-on app that allows users to create their digital avatar and virtually try on clothes from various brands and retailers. Users can mix and match different outfits, adjust sizes, and see how the clothes look on them before making a purchase. Of course it is much better than the stuff from Virtual Dressing Room, or StyleMeVirtual!

How to find Fashion enthusiasts

You can get insights about the pain points of fashion enthusiasts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where fashion enthusiasts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of fashion enthusiasts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Virtual Wardrobe Try-On App.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find fashion enthusiasts

To get started, edit the values in the following 3 input fields and click “Search fashion enthusiasts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find fashion enthusiasts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like fashion enthusiasts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever fashion enthusiasts complain about their pet peeve: They cannot physically try on clothes online.
  • Good for you because this is something that you can solve with virtual Wardrobe Try-On App, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help fashion enthusiasts to reach their goal: To try on clothes virtually before making a purchase.

They will get to know, like and trust you. Eventually, they will buy your solution: Virtual Wardrobe Try-On App.

Fashion TechVirtual Fitting RoomsVirtual Wardrobe Try-On App

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